Designing a website has become more and more interdisciplinary. You need graphic arts, information workflow, marketing, programming, and technology resources. In most cases it starts from the beginning. What the user experiences and sees.
Although it is known as SEO, you should really call this GOOGLE Marketing. Google owns over 70% of the market share as of early 2011. Understanding and leveraging Google should be an extremely high priority for every business or organization. Huge gains can be seen from organic and pay per click optimization.
If you are not fascinated and overwhelmed by the new forms of media and social networking that are springing up daily you probably are not paying close attention. Some of these new ideas are game changers.
If there is a coming landslide, this is it. The mobile web has reached critical mass with the popularity of the I-Phone, Android, 3G, 4G, and rapidly developing apps and technologies. Do not think your business can ignore this growing market and how they find their information.
The power of email marketing is well documented. It may be the most efficient and effective marketing medium available today. Learn how to leverage email to brand and increase ROI.