Search Marketing

Google is still by far and will continue to be the primary search engine marketing choice for the near future. It owns better than a 70% market share for search, and many sites that are optimized for Google can attribute a large majority of their site traffic from Google or Google related properties.  Want to be successful with “search”.  Know Google inside and out.

I have over 10 years experience with SEO / Search Engine Optimization. I can provide analysis, tips, training, and services to boost your search engine related traffic.  My obsession with Google is well documented!  I am based out of Louisville, KY but can work seamlessly with clients from any location.

Google Analytics

Natural Search 

  • Link building.
  • Blogging.
  • Social media strategies.
  • On page content optimization.
  • Content and resource creation.
  • Video and audio content.
  • Viral content creation.
  • Much more.
Paid Search and Advertising 

  • Adwords
  • Affiliate marketing.
  • Social media ads.
  • Contextual advertising.
  • Re-targeting.
  • Video ads.
  • Banners ads.

Web Design

I live and work in the Greater Louisville Ky area market and provide web and website design services based on over a decade of experience.

A proper website design incorporates, art, information architecture, programming, marketing, SEO, interface design, traffic analytics, browser compatibility, landing pages, social media integration, and so much more.

If it were just a guy working diligently with the digital paint brush it would surely be crowded at the top. Get an edge on your competition and make sure your design efforts match your goals.

Photoshop Design

General Design Skills:

Hands on layout design, interface architecture, navigational systems, photo editing and programming integration.

Education:

My educational background included a major in Business Management which I have used in real world business settings to manage teams of artists, programmers, and content professionals.

Experience:

Proficient with several website related design tools; Adobe Photoshop, Image Ready, Illustrator, In-Design, & Macromedia Flash.   Hands on design language experience include:  HTML, HTML5, CSS, Java Script, Ajax, XML.  My project experience includes work on over 150 websites since 1998.

Email Marketing

Email marketing can be extremely cost effective and provide an extremely high ROI for companies that utilize it regularly. It will not however if you do not have a significant email list to send information and offers to. Just like any other form of marketing, it can be a numbers game and you need a critical mass.

After your other marketing efforts pay off you will have the opportunity to manage the balance of proper communication with your client base.

I am a dedicated Internet marketing professional in the Louisville, Ky area that has years of experience to know what does and does not work with email marketing and can help improve your efforts.

Email Marketing

Email Marketing Services 

  • List generation and creation.
  • List building and segmentation.
  • List utilization techniques.
  • Email promotion design.
  • Email analytics.
  • Creative / alternative email marketing techniques.
  • Third party email marketing.
  • Marketing systems integration.

Development

More and more what a website can or can’t do will impact it’s overall success. It can be intimidating hearing terms like .NET framework, PHP, Python, MySQL, Java, Ruby on Rails, CSS, HTML5, database tables, ect.

I like to keep it simple with my customers. Lets figure out what you want to accomplish FIRST. The technical items are very important, but with proper planning will fall in line. Lead the development, do not let the development lead you.

My Typical Role In Development:

I am a project manager, designer, and Internet architect by trade.  Acting as a general contractor, I am accustomed to managing programmers, content professionals, and other designers to complete successful projects.

Web Development

Website Related Business Application Experience:

 

Planning and Strategy 

  • Business rule development.
  • Concepting and flow charting.
  • Custom programming.
Sales and Marketing 

  • Shopping carts & E-Commerce.
  • Sales lead management systems.
  • Email mailing lists and managed customer lists.
  • Customer relationship management tools.
  • Website analytics integration.
  • Affiliate marketing program design and setup.
Content Management 

  • Content management systems.
    • WordPress
    • Drupal
  • RSS feeds.
  • Interactive news and calendars.
  • Bulletin boards.
  • Trivia, tests, and polls.
  • Interactive online forms.
  • Photo galleries.
  • Blogs and social media integration.